Luise Freese

Luise is an Azure & Power Platform Architect based in Germany. She is an awarded Microsoft Most Valuable Professional working with organizations that want to move beyond digital theatre. Her focus is on AI-enabled solutions that are designed to last in real-world environments. She helps teams build accessible apps, robust data models, and automation that respects governance, compliance, and human effort. A recurring theme in her work is making the invisible visible: unmeasured work, emotional load, operational friction, and the real cost of “quick wins”. Her motto "Changing the world one app at a time" stems from her extensive work with non-profit organizations.

Alongside client work, Luise writes and speaks about productivity myths, pseudo-agile practices, AI readiness, and why many digital initiatives fail long before technology becomes the problem. She is known for combining clear technical guidance with a sharp eye for organizational patterns; and for asking the uncomfortable questions others tend to avoid.When not working and traveling, she is a runner, a mother of (teenage) dragons, a LEGO-builder and a lover of the number 42. Her favorite color is #ff69b4.

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